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ELIZABETH ARDEN

Miss Arden created the American beauty industry for more than 100 years. In addition to the formulation of revolutionary creams and cosmetics, her great intuition was the concept of "Total Beauty", which aimed at achieving the psychophysical well-being of women. In 1910 Miss Arden founded her first beauty salon in New York and decided to paint the entrance, on Fifth Avenue, of a beautiful bright red to distinguish it from all the other stores. This is how Red Door was born! This in how was born the name of the most famous facial treatments in the world: the Porta Rossa Massage. Miss Arden had the incredible intuition of creating a SPA chain, the vision of beauty was revolutionary, because it did not derive only from the use of specific products, but from the creation of a complete regime to enhance each woman, who had to feel good and be satisfied with herself. This self confidence starts from the conviction of trying to maximize the beauty and value that comes from inside, enhancing the best natural resources that every woman has. Miss Arden spoke of a "right to be beautiful" that is independent of aesthetic perfection. It is a very truthful and current message. North America remains the most important market and this especially in fragrances, which was however the origin of French Fragrances, Inc., a company that took over Elizabeth Arden and took its name, its presence in skincare is increasing. The target markets for the future are Europe for fragrances and Asia for skincare.

Online since 1997
Online since 1997
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