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MOSCHINO

30 years of history for the fashion house founded by Franco Moschino in 1983, in that year was presented the first female collection and from there began an expansion that gives the sense of what the 80s were about the fashion history Italian, although Moschino's voice was often dissenting towards the system and his commitment was crucial in making him more responsible. Born in Abbiategrasso in 1950, the young Franco entered the Academy of Fine Arts in Milan at the age of 17, cultivating the dream of becoming a painter, not by chance the taste for the prints and the color will be one of its distinguishing figures. The encounter with fashion happened by chance, having to keep the studies started to work as a freelance illustrator for important magazines. In 1971 he started collaborating with Gianni Versace and after six years became Cadette's designer of clothing, which later abandoned in 1982. The great turning point and the sudden fallout took place, one year after the birth of the Moschino line men's collection, in 1986 the Moschino Jeans line, in 1987 during a theme party "Luna Park" was launched the first female fragrance. He then began to create his first colorful, exaggerated, extravagant dresses that reflected a taste of the 80s. His was never a hymn to pure hedonism, but every detail on the Moschino catwalks gained a precise meaning, marking among the first one of the paths that will follow the fashion in later years, REINVENTION. Between 1989 and 1990 the first stores were opened in Italy. In 1994 Franco Moschino died prematurely at the age of 44, but he was able to enjoy the well-deserved celebrations for his ten-year-old fashion house, anniversary celebrated with a retrospective exhibition, a book titled "X Years of Chaos" and an event parade . Franco Moschino's interest in the contemporaries and motivations of the people remained at the center of the company, not by chance in 2010, the Hotel Maison Moschino was inaugurated in Milan, thus fulfilling the needs of the more and more conquered customers from the whole lifestyle expressed by the great brands of Made in Italy, in the case of Moschino a fairytale world where fashion is a means to celebrate values ​​and the joie de vivre
Online since 1997
Online since 1997
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