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LANCOME

Armand Petitjean, perfumer of Paris, in 1935 creates a new company of perfume and cosmetics calling the French brand Lancome. The presentation of the new company came with the creation of five fragrances presented at the Universal Exhibition in Brussels. What emerged was a successful brand in European competition to American companies that until then had control of the world in this field. Since 1964, Lancôme joins the L'Oréal group, in the division "Luxury products" greatly increasing its international reputation and positioning in an increasingly elitist.
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