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HELENA RUBINSTEIN

Helena Rubinstein has always worked to enhance the woman beauty. Beauty has always been her goal, conscious of the extreme power and seduction that it may reach particularly when joined by intelligence and education! The brand, even today, pursues the same aim that Helena set itself at the beginning of the twentieth century, to offer to every woman the power of beauty through cosmetic measures result of advanced studies with guaranteed efficiency without neglecting the senses ... dear element to Helena. Science is right in the middle of beauty and of her continuous thirst for research and innovation, in the protection of the "pleasure of the senses", a fundamental characteristic of the products ... The texture should always ensure complete innovative experience, a true revelation! Since 2008, Helena Rubinstein joins the Laclinic-Montreux, hence the top of plastic surgery and aesthetic medicine reach the maximum of their alliance. The Re-Plasty line is the result of this adventure, so that treatments exactly reproduce the effects of treatments performed in Laclinic. A few years later, in 2014, in collaboration with Jean-Marc Lemaître, director of research at Inserm, Helena Rubinstein concentrates on cellular reprogramming and their application in cosmetic treatments. Even today, therefore, Helena Rubinstein, survives the spirit of research and innovation that had driven Helena in celebrating beauty through science and medicine.
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