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SHISEIDO

Shiseido is a BRAND born since 1872. Its founder Arinobu Fukuhara pharmacist, he created the first Western-style pharmacy in Japan, trying to blend the two cultures. The SHISEIDO LOGO that is represented by two CAMELIE was designed by Shinzo Fukuhara, son of Arinobu. the downward CAMELIA is a symbol of humility that is a key element in winning, CAMELIA looking up, symbolizing the FORCE that can not be missed if you want to achieve success. The BRAND philosophy is to find the beauty in every person a beauty that goes beyond the look, interior, which is perceived by all 5 senses. SHISEIDO states that: Sharing beauty helps us hope for a better world. Where still so much ugliness around us, beauty is for us a kind of antidote, a sheltering place, an emotion to share: Beauty is a force that unites.
Online since 1997
Online since 1997
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